APPENDIX B

Putting It All Together

For those of you who want to skip right to it, the following is a master “cheat sheet” of all the major points covered in this book to get you going on having the right kind of conversation in your content marketing strategy. You may already know enough and want to home in on a specific place to learn more. If so, use this list as a tool to help locate the specific chapter addressing your question.

Before the Conversation: Know Your Audience

  1. Decide how you want to start the conversation. (Chapter 7)
  2. Listen. Use listening tools (mentioned in Chapter 5) to research keywords and subjects trending in search engines (SEO) to make the robots happy.
  3. Using the rules of conversation covered in this book, produce useful, ...

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