ABOUT THE AUTHOR

Kevin Lund is a leading financial services content strategist and marketer. Since 1999, global financial brands such as TD Ameritrade, HSBC, Forbes, and Nasdaq have relied on Lund to develop content strategies bridging their marketing needs with their customers' information needs through thoughtful and intentional conversation. Through his work, he has developed digital and print publication strategies, branded education curriculums, and helped create customer-experience divisions. He has witnessed how these services can transform a brand's client service through clarity and consistency to create a high ROI. Lund's straightforward recipe of blending eye-level editorial and stunning visual design has earned his publications some ...

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