O'Reilly logo

Conversational Design by Erika Hall

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction

We have all heard it said that one picture is worth a thousand words. Yet, if this statement is true, why does it have to be a saying?

—Walter Ong, Orality and Literacy

I once worked with a client in an entrepreneurial corner of an old-school, multinational publishing company. Tilting towards the future, the publishing company had developed a web-based, semantic search engine. They hoped the search engine would help business leaders extract more value from news by making meaningful connections among stories.

From the moment the site launched, virtually every visitor to the homepage bounced without taking action. The creators were shocked and dismayed. They had believed the technology was so exciting and powerful that their audience ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required