We have all heard it said that one picture is worth a thousand words. Yet, if this statement is true, why does it have to be a saying?
—Walter Ong, Orality and Literacy
I once worked with a client in an entrepreneurial corner of an old-school, multinational publishing company. Tilting towards the future, the publishing company had developed a web-based, semantic search engine. They hoped the search engine would help business leaders extract more value from news by making meaningful connections among stories.
From the moment the site launched, virtually every visitor to the homepage bounced without taking action. The creators were shocked and dismayed. They had believed the technology was so exciting and powerful that their audience ...