Chapter 3

The Communication-Centered Approach

Communication isn’t as simple as saying what you mean—how you say what you mean is crucial.1

If you are an experienced manager, you probably have reached the conclusion that the success of various management programs appears to depend on what you do as well as how you do it. Your employees’ reactions to the performance appraisal system are influenced strongly by its methodology and procedures, including what is done and how it is done (i.e., the manner in which you implement it). Communication plays an enormously important part in determining the what and how of a successful appraisal process.

As should have been apparent from chapter 2, helping managers to conduct appraisal interviews is unlikely ...

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