CHAPTER 2

People Reading: Preferred Communication Styles

We read to comprehend the information we are focused on. When interacting with people, we need the skills to comprehend other people’s frames of reference, how they like to make decisions, how they prefer to respond to challenges, the pace of their environments, and the way they will respond to rules set by others. We also need to be able to see their motivators and the effects of their emotions as they relate to what they want to listen to and what will engage them. I call this “people reading.”

To bring your “That’s for Me!” list alive, you will need to identify who would enjoy creating with you and who will be willing to engage with you in a meaningful way. Getting others to focus ...

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