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Conversion Optimization
book

Conversion Optimization

by Khalid Saleh, Ayat Shukairy
November 2010
Intermediate to advanced content levelIntermediate to advanced
268 pages
8h 21m
English
O'Reilly Media, Inc.
Content preview from Conversion Optimization

About the Authors

Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.

Ayat Shukairy is co-founder of Invesp, and focuses on website usability and online persuasion. She is a frequent speaker at industry events such as Search Engine Strategies and Web 2.0. Ayat is regularly quoted in publications including Internet Retailer, Retail wire, and Medill. Ayat is Invesp’s lead conversion architect helping companies such as HowStuffWorks, RHDJapan, and Home Gallery Stores generate an average 65% improvement in conversion rates and online revenue.

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Publisher Resources

ISBN: 9781449377588Errata Page