CHAPTER 5VERBAL COMMUNICATIONHOW TO SPEAK LIKE AN EXPERT
In my youth, I was also slow to speak and quick to act; but in the school of life, I learned that words, and not actions, rule the world everywhere.
—HOMER
As Seen on TV
Without thinking about the question for too long, how would you assess the competence of the ladies and gentlemen who explain the world for us every evening on the nightly news? Few people would doubt their competence.1 In fact, news commentators are widely regarded as very competent, although they do nothing more than read what is put in front of them on the teleprompter (unless they also belong to the editorial group).
The way people speak—loudly or softly, slowly or quickly—has a significant influence on our perception ...
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