Coolfarming: Turn Your Great Idea Into the Next Big Thing

Table of contents

1. Contents
2. Acknowledgments
3. 1 HOW DO YOU TURN A COOL IDEA INTO A TREND?
   1. The Four Steps of Coolfarming
   2. Finding the Trendsetters
   3. Growing Your Own Trends
   4. Coolfarming Is More Than Managing a Project (1/2)
   5. Coolfarming Is More Than Managing a Project (2/2)
   6. Coolfarming the World Wide Web
   7. Coolfarming Linux (1/2)
   8. Coolfarming Linux (2/2)
4. 2 SWARM CREATIVITY: The Force That Fuels Coolfarming
   1. The More Swarms Communicate, the Better They Perform
   2. Swarm Business Beats “Black Swans”
   3. Lessons from the Beehive (1/3)
   4. Lessons from the Beehive (2/3)
   5. Lessons from the Beehive (3/3)
   6. Swarm Creativity in Ghana (1/3)
   7. Swarm Creativity in Ghana (2/3)
   8. Swarm Creativity in Ghana (3/3)
   9. Essentials of Coolfarming and Coolhunting
5. 3 CREATORS: Building the Vision
   1. COIN Leaders Are Not Leaders
   2. Eating and Feeding Royal Jelly
   3. Royal Pheromone—Nicholas Negroponte
   4. Coolfarmers Are Coolhunters
   5. How Do Leaders Get Selected?
   6. Coolfarming Tourists—Immersing Yourself into the Swarm
   7. Coolfarming a Palm Tree Plantation—Empowering the Community
   8. Running an Internet Café in Ghana—Using the Swarm to Police the Swarm
   9. Seven Guidelines for Creators
6. 4 COINS: Building the Product
   1. How Picasso Created Cubism Through a COIN
   2. Gain Power by Giving It Up—Rotating Leadership
   3. Start Out as a Small Fish in a Big Pond
   4. Six Guidelines for COINs
7. 5 CLNS: Teaching and Preaching the Gospel
   1. Increasing Sales Through a CLN of Salespeople
   2. Learning About Innovations Through the P&G Technology Entrepreneurs
   3. Coolfarming in Twilight
   4. Six Guidelines for CLNs
8. 6 CIN: Building the Buzz
   1. Immersion Gets the Swarm to Explosion—LEGO Mindstorms (1/2)
   2. Immersion Gets the Swarm to Explosion—LEGO Mindstorms (2/2)
   3. Building the Heat—Yummy Industries
   4. From Creators to CINs—Illustrating the Process Through Social Networks
   5. Five Guidelines for CINs
9. 7 COOLHUNTING: Find the Trends Through the Trendsetters
   1. Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms (1/2)
   2. Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms (2/2)
   3. Coolhunting U.S. Presidential Candidates (1/2)
   4. Coolhunting U.S. Presidential Candidates (2/2)
   5. Coolhunting the Value of Brands: Looking for the End of the Federer Era
   6. Why the World’s Most Influential Intellectual Is an Islamic Cleric
   7. Predicting the Outcome of the Academy Awards
   8. Predicting Stock Trends
   9. Predicting the Actions of People Using Social Badges
10. 8 WHAT MOTIVATES COOLFARMERS?
    1. Coolfarmers Show Yhteisöllisyys and Gemeinsinn
    2. Coolfarmers Are Ethical
    3. COINs Need Cops
    4. Coolfarmers Are Happy
    5. Coolfarmers Are Altruistic (1/2)
    6. Coolfarmers Are Altruistic (2/2)
11. AFTERWORD: It’s Not Chief Executives, but Chief Creators We Need!
12. Notes (1/2)
13. Notes (2/2)
14. Index
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. J
    11. K
    12. L
    13. M
    14. N
    15. O
    16. P
    17. R
    18. S
    19. T
    20. U
    21. V
    22. W
    23. X
    24. Y
15. About the Author