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Copywriting by Mark Shaw

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Picture credits

Chapter 1

p.10 The Economist, www.economist.com. AMV BBDO, www.amvbbdo.com.

p.12 NHS, www.nhs.uk. Design by Lucid Design Ltd. Copy: Gabrielle Teague. © NPSA.

p.15 Agency: M&C Saatchi, Melbourne, www.mcsaatchi.com.au. Creative: Steve Crawford. Creative director: Murray Bransgrove. Head of art: Rebecca Hannah. Art director: Doogie Chapman. Photographer: Christopher Tovo. Client: Australia Post, www.aupost.com.au.

p.16 Writers: Rob Mitchell and John Simmons, The Writer, www.thewriter.co.uk. Design: 3 © Hutchinson 3G Ltd.

Chapter 2

p.27 Axel Albin and Josh Kamler, www.languageincommon.com.

pp.28–9 The Richard Group, www.richards.com. Creative director: Glenn Dady. Art director: Jimmy Bonner. Writer: Rob Baker. Photographer: Andy Anderson. ...

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