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Copywriting by Mark Shaw

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Interview: Diane Ruggie, DDB

Diane is a group creative director at DDB in Chicago. She has been at DDB for 23 years, working on international brands such as McDonald’s. Find out how she approaches her writing and learn from the techniques of a proven master.

As a child, I realized I loved words. In second or third grade I was inspired by the idea that the 26 letters of the alphabet can be arranged to make people do an endless number of amazing things like laugh, cry, swear, pray, propose marriage. It’s infinite. Yes, I always knew that I was interested in the power of words, and always wanted to work with them in some way.

I studied journalism as my main degree, because I thought I wanted to become a reporter. But I discovered that I didn’t like ...

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