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Copywriting by Mark Shaw

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Case Study: Amnesty International

Nick Holmes is the creative director and copywriter at graphic design agency Different Kettle in Bristol, UK. The agency is run by creatives and is focused on delivering great creative solutions by getting the brief right from the very start. They have won many awards for their work, and have generated excellent responses through their direct-marketing activity. So how did he create this hard-hitting insert for Amnesty?

The Objective:

create a generic fund-raising press insert

We do a lot with Amnesty, and have ...

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