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Copywriting by Mark Shaw

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Case Study: MemoMind Pharma

Steve Wexler runs one of the most successful direct-marketing copywriting firms in the US. He has been writing copy for 20 years, initially for catalogs, and now specializes in writing for direct marketing. He employs 11 copywriters in his creative studio, which also includes two sizable design teams, and believes in the power of closely linking words and imagery. He tells us how his studio improved upon the results of a successful direct mailer.

The Objective:

generate improved response from a successful mailer

MemoMind Pharma have successfully promoted their neuropeptides memory pill by mailing a 12-page supplement ...

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