O'Reilly logo

Copywriting by Mark Shaw

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Interview: Dan Germain, Innocent Drinks

Dan used to be an English teacher, and always enjoyed writing. He was always a “bit of a show-off” and found writing to be a good way of expressing himself. He joined his friends, the three founders of Innocent Drinks, as their fourth employee and has been looking after the tone of voice and copywriting for this fresh and exciting brand ever since. The messages on their packs have been a key part of their success, so what exactly is Dan up to and how does he do it?

I tend to work a lot with Richard, my creative partner and one of the three founders. We’re old friends, so we’re good at talking and having ideas. We share the same ideals, ethics, and beliefs, and the copy we write is natural and honest, like ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required