Interview: Dan Germain, Innocent Drinks
Dan used to be an English teacher, and always enjoyed writing. He was always a “bit of a show-off” and found writing to be a good way of expressing himself. He joined his friends, the three founders of Innocent Drinks, as their fourth employee and has been looking after the tone of voice and copywriting for this fresh and exciting brand ever since. The messages on their packs have been a key part of their success, so what exactly is Dan up to and how does he do it?