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Copywriting by Mark Shaw

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Case Study: Method Home Products

Eric Ryan is the founder of Method Home Products, a $100 million turnover home-products business that uses interesting messages and a strong and clear tone of voice to communicate its sometimes radical viewpoints. Method’s attitude is communicated powerfully through effective use of copy, and this is one of the core factors behind its outstanding success. Here Eric tells us how the brand was created, and how it uses language to gain competitive advantage.

The Objective:

explaining how our brand is different in every sense

Method had to be a challenging brand, a challenger brand. It had to do things differently ...

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