Case Study: Pret A Manger
Pret A Manger is one of the UK’s retail success stories. Selling a wide range of the freshest sandwiches and lunchtime foods, the company prefers to use innovative customer communications rather than slick advertising and PR. Everything in a Pret store carries a message, from the coffee cups to the napkins, from the packaging to the posters on the walls. This creates a strong and unique personality, so what was their original approach, and how do they do it?
reflecting the attitude that makes the company so dynamic
The messages mirror the culture that pervades every aspect of Pret’s business. It is a ...