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Copywriting by Mark Shaw

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Case Study: Pret A Manger

Pret A Manger is one of the UK’s retail success stories. Selling a wide range of the freshest sandwiches and lunchtime foods, the company prefers to use innovative customer communications rather than slick advertising and PR. Everything in a Pret store carries a message, from the coffee cups to the napkins, from the packaging to the posters on the walls. This creates a strong and unique personality, so what was their original approach, and how do they do it?

The Objective:

reflecting the attitude that makes the company so dynamic

The messages mirror the culture that pervades every aspect of Pret’s business. It is a ...

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