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Copywriting by Mark Shaw

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Interview: Conan Kisor, American Medical Association

Conan is the editor of a number of print and electronic publications for the American Medical Association (AMA), the largest organization for physicians in the United States.

I am 35, and the son of a newspaper editor and book critic for the Chicago Sun-Times. My mother was a children’s book critic, so there were lots of opinions at home! I did a four-year BA in English at Kenyon College in Ohio, and my first job was working for a public relations firm. I called them 50 times and they eventually let me become an intern with them. In my last year at college I started writing spots for the college newspaper, even though my mother made me promise never to work in the newspaper business – the competitiveness, ...

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