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Copywriting by Mark Shaw

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Interview: Sarah McCartney, Lush Times

This quarterly newsletter is the way Lush talks to customers worldwide. It features 40,000 words of insights and inspiration into the unique products the company creates. For over ten years Sarah has been its editor, looking after the words, as well as many other aspects of this significant newspaper-catalog.

Writing is like football: everyone can do it but you wouldn’t pay everyone to join your team. I’ve been working with Lush for 11 years, and as I’ve always had an interest in writing I jumped at the chance to write copy for them. My background is in science; after studying I was a media planner for an ad agency. I have a good memory, which helped me get good grades, but always had a range of interests: ...

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