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Copywriting by Mark Shaw

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Case Study: Land Rover Onelife

Few brands are as well traveled and adventurous as Land Rover, and Land Rover Onelife is, in its own words, a truly global project with a worldly view, regularly heading to the ends of the Earth in search of a good story. It uses beautiful imagery and combines high-profile contributors with stories “you won’t find in any other automotive customer magazine.” Deputy editor Christa Larwood found the time to tell us how they keep this thing on the road.

The Objective:

communicating Land Rover’s brand values

Land Rover Onelife is a biannual 68-page magazine that goes to owners of Land Rovers and Range Rovers bought in ...

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