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Copywriting by Mark Shaw

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Case Study: Kodak One Magazine

Donna Preston is director of worldwide branding and advertising for Kodak’s Graphic Communications Group, providing specialist services to the printing industry, including integrated graphic communications technology – digital printing, workflow systems, prepress, and printing solutions. International customer magazine One has won a Gold Award from the League of American Communications Professionals (LACP) for the last two years.

The Objective:

presenting the brand to a worldwide audience

Our company magazine is a brand and communications tool, aimed at building Kodak’s reputation and increasing the awareness of ...

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