Case Study: Broad Stripe Butchers
Lorna Milligan is a senior graphic designer at Jupiter Design in the UK. Her work involves briefing and managing in-house copywriters, designers, photographers, and production artists, and she recently led the creation and launch of a customer-facing e-commerce site for Fairfax Meadow, the biggest supplier of meat to Michelin-starred restaurants in the UK. Here she explains how the copy and tone of voice are among the most important aspects of the site.
replicating the premium butcher experience online
We were taking a purely trade service, Fairfax Meadow, and offering their premium meat directly ...