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Copywriting by Mark Shaw

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Case Study: Daily Candy

Daily Candy is the “ultimate insiders guide to what’s new,” taking full advantage of digital technology to deliver red-hot information to subscribers every day. Dannielle Kyrillos is editor-at-large, overseeing all of the content. Here she explains how copy is at the heart of the business, and how they manage to do such a good job of publishing lively and inspiring information.

The Objective:

to set up and manage an instant information service

Danni Levy, a print journalist who had been writing for a range of beauty titles and other publications, had been frustrated with long lead times. Even on weekly magazines it could ...

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