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Copywriting by Mark Shaw

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Case Study: Serious Waste Management

Roger Horberry has 20 years of experience writing all types of brand, marketing, and advertising copy, both as an in-house and freelance copywriter. The rebranding brief for a local waste-management firm didn’t set him on fire initially, but he soon found his copy solutions were leading the development of a powerful and highly successful new brand.

The Objective:

create competitive advantage through branding

The owner and managing director of Envirotech Waste Services, David Birkett, met with Jonathan Sands, managing director of Elmwood, a design and branding agency that I worked for as a copywriter. The ...

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