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Copywriting by Mark Shaw

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Case Study: Olive Media Products

Liquid Agency, San Jose, is a “branding farm” delivering brand strategy and execution. Founder Alfredo Muccino has 25 years experience in the field, mainly with technology companies in Silicon Valley, including Apple and Intel. He worked with a long-term client on the development of Olive, which offers the versatility of digital music management and the quality of high-definition files, doing a lot of the copywriting himself.

The Objective:

creating and launching a new product and company brand

A brand is the relationship you create with the consumer: how they feel about it, how it reflects on them. Technical ...

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