Notes

Chapter 1

1.Katz and Lazarsfeld (1955).

2.Hoffman and Novak (1996).

3.eMarketer.com (2013b).

4.DMR.com (2014).

5.Mangold and Faulds (2009).

6.Boyd and Ellison (2007).

7.Kaplan and Haenlein (2010).

8.Caseiro and Barbosa (2011).

9.Boyd and Ellison (2007).

10.Pew Research (2011).

11.Hoy and Milne (2010).

12.Gordon (2009).

13.Mangold and Faulds (2009); Rapp et al. (2013).

14.MarketingCharts.com (2014).

15.Gordon (2009).

16.Chu (2011).

17.Forrester Consulting (2013).

18.Zanette, Brito, and Coutinho (2013).

19.eMarketer.com (2013b).

20.F/Radar (2013).

21.DMR.com (2014).

22.Socialbakers.com (2014).

23.De Vries, Gensler, and Leeflang (2012).

24.Peters et al. (2013).

25.Erdogmus and Çiçek (2012).

26.Smith, Fischer, and Yongjian (2012).

27.Brodie ...

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