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Corporate Citizenship and Sustainability
book

Corporate Citizenship and Sustainability

by Jayaraman Rajah Iyer
July 2020
Intermediate to advanced content levelIntermediate to advanced
164 pages
4h
English
Business Expert Press
Content preview from Corporate Citizenship and Sustainability

CHAPTER 2

Who Are YOU?

Animal spirits—a spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by quantitative probabilities.

—John Maynard Keynes*

Individual unleashing of energy and getting credit for it is the new form of capitalism. In art, in literature, in music, in sports, individuals gain renown, not the corporate entity that promotes them, be it a sports club or an opera house. Marc Benioff’s calls for a new form of capitalism are timely, as the hierarchical one-man call center model, a model where delegation of authority doesn’t exist, no longer works. Paul Polman, citing Winston Churchill says, “However, just like democracy, the alternatives to capitalism have ...

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Publisher Resources

ISBN: 9781952538179