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Corporate Communication Crisis Leadership by Matthew Corr, Sarah M. DeIuliis, Ronald C. Arnett

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CHAPTER 2

Issue and Stakeholder Influence

Stakeholder influence shapes the significance, texture, and understanding of issues. Heath (Heath 1994; Heath and Palenchar 2009) defines stakeholders as “any persons or groups” that intrinsically possess “value” to the organization or who “have a stake” in organizational operations (Heath, p. 55). He differentiates between internal and external constituencies, contending that external constituencies include persons such as shareholders, customers, media, and advertising and marketing agencies. Heath (1988, p. 1) maintains that an organization deemed successful maintains and defends its “position” in the public sphere with internal and external stakeholders who render judgments on organizational effectiveness ...

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