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Corporate Communication Crisis Leadership by Matthew Corr, Sarah M. DeIuliis, Ronald C. Arnett

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CHAPTER 3

Communication Ethics in Action

British Petroleum and Issue Thoughtlessness

Communication ethics in action recognizes issues as foreground situations interpreted with and against a background consisting of historical context, organizational mission, corporate and industry identity, and an organizational culture shaped by a shared value system. Communication ethics in action requires thoughtfulness, reflective engagement with conflicting perspectives on issues and contrasting stakeholder standpoints (Arendt 1998). Leaders acknowledge organizational reality in order to enhance and/or change collective understanding and direction. Heath (1994) argues that communication is central to organizational studies in that it “foster[s] the relationship ...

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