Argument and Stakeholder Influence

As noted in previous chapters, argument clarity and discernment are persuasive communicative interactions involving internal and external constituencies. Stakeholder opinion should significantly influence argument discernment, yielding contemporary implications for public deliberation in the marketplace. The escalation of an issue to an argument manifests itself in the increased ability of stakeholders to offer opinions and viewpoints through interactive communicative technologies. Heath (1998) contends that new and shifting communication technologies “democratize” issue discussion and lead to “public dialogue,” encouraging argument in the public sphere. He draws upon the work of Jacquie L’Etang to ...

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