Skip to Content
Corporate Explorer Fieldbook
book

Corporate Explorer Fieldbook

by Andrew Binns, Eugene Ivanov, Michael Tushman
August 2023
Intermediate to advanced content levelIntermediate to advanced
272 pages
7h 18m
English
Wiley

Overview

Build an innovative new startup using the resources of an existing corporation

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.

You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.

The Corporate Explorer Fieldbook will also teach you to:

  • Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction
  • Perform customer discovery interviews for ideating, incubating, and scaling ideas
  • Generate breakthrough ideas from within large companies

An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Corporate Explorer

Corporate Explorer

Andrew Binns, Charles A. O'Reilly, Michael Tushman
Where to Play

Where to Play

Marc Gruber, Sharon Tal
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9781394159222Purchase Link