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Corporate Financialization
book

Corporate Financialization

by Marcelo José do Carmo, Mário Sacomano Neto, Julio Cesar Donadone
March 2023
Intermediate to advanced content levelIntermediate to advanced
240 pages
7h 12m
English
Routledge
Content preview from Corporate Financialization

2 Apple Inc.

DOI: 10.4324/9781003309536-2

Founded on April 1, 1976, in Cupertino, California, by Steve Jobs and Steve Wozniak to produce computer boards and then personal computers, Apple revolutionized technology and brought the best in information technology to the large masses of ordinary consumers. This multinational company is a true global industry phenomenon and an almost unprecedented innovator. In forty years, it has become the largest company in market value, with the highest profits, and is considered differentiated by the public in three main aspects:

it’s intriguing CEO Steve Jobs, who has achieved iconic status in life and death; its incredible iOS products, especially the iPhone and iPad, and their predecessor the iPod, which ...

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Publisher Resources

ISBN: 9781000857436