Case Study 9
The Enron Fiasco: Does End Justify the Means?
(This case is based on reports in the print and electronic media. The case is meant for academic purpose only. The writer has no intention to sully the reputations of corporates or executives involved.)
Enron Presented a Contrasting Scenario
Between 1996 and 2001, Enron was considered the darling of American industry and of investors. By December 2000, the company reported $15 billion in assets, $100 billion in revenues and 25,000 employees worldwide. Enron was one of America’s fastest growing companies. Its double-digit revenue growth in the late 1990s became triple-digit growth with the launching of EnronOnline in late 1999. The energy major’s revenue growth was accompanied by profit ...