Corporate Media Production, 2nd Edition

The Key Players

Many professionals are typically involved in the mak- ing of a corporate media program. All play critical roles, which we will examine shortly. First, however, let’s look at the following four key players who share a dynamic working relationship in actually “driving” the world of corporate media:

Producers Writers Directors Clients

THE CORPORATE MEDIA PRODUCER

The corporate media producer is any person who man- ages and guides both the creative and business aspects of producing media programs used in the business world.

Staff and Freelance Producers

The on-staff corporate producer’s job is typically a mid- level ...