Many professionals are typically involved in the mak- ing of a corporate media program. All play critical roles, which we will examine shortly. First, however, let’s look at the following four key players who share a dynamic working relationship in actually “driving” the world of corporate media:
Producers Writers Directors Clients
The corporate media producer is any person who man- ages and guides both the creative and business aspects of producing media programs used in the business world.
The on-staff corporate producer’s job is typically a mid- level ...