Corporate Media Production, 2nd Edition

Media Groups in the Corporate World

The key players discussed in the previous chapter all exercise some form of control over the process of cor- porate media production. The type and amount of that control and their interaction as collaborators in the process of media production can depend on how the media department is staffed and positioned in the cor- porate environment.

For the most part, corporate media professionals work in groups of five general shapes and sizes, as follows:

Large in-house media groups

Small in-house media groups

Outside production companies

Prosumers

Freelancers

LARGE IN-HOUSE MEDIA GROUPS

Some large ...