Corporate Media Production, 2nd Edition

A Production Overview

Whether the production unit is large or small, freelance or staff, visual media production most often takes place in the following four distinct phases:

Writing

Preproduction

Production

Postproduction

Considerable time and on-the-job experience are required to become completely knowledgeable in all of these areas. The purpose of this book is to explore each phase in considerable detail, but let’s create a founda- tion by starting with an overview of the process.

WRITING

When a client comes to the corporate producer with a communication problem, a corporate media project is in its inception.

Program Design ...