Content information, similar to design information, is critical to the success of any media project. A writer cannot hope to write an effective script if he or she does not thoroughly understand the subject.
What’s more likely to happen to the writer who does not do adequate content research is a very embar- rassing script review meeting in which the client will begin to ask questions such as the following, for which the writer won’t have answers:
“Why was the first part of the procedure included and not the second?”
“You did realize that next year the implementation changes, right?”
“I’m curious why none of ...