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Corporate Media Production, 2nd Edition by Ray DiZazzo

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Preproduction

Once the script is written and approved by the client and producer, a new phase of the production process begins—preproduction. Like script development, the events that take place during this period are critical to the overall success of the media project.

DETAIL—THE KEY

Preproduction involves the organization, confirmation, and scheduling of all elements of production. It is both a foundation and a prerequisite to a smooth, produc- tive shoot. That’s because preproduction is the time for attending to details, and if anything will stop a shoot in its tracks, it’s some silly, perfectly obvious, seemingly minor detail no ...

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