Notes

Introduction:

[1] Another indicator is customer satisfaction, which played an important role in the development of quality management systems.

[2] Key words used in the revision included corporate image, organizational identity, organizational image, corporate brand equity and corporate branding; cited in Walker, Kent (2010) “A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory,” Corporate Reputation Review, Vol. 12 (4): 358-359.

[3] Martineau, Pierre (1958) “Sharper Focus for the Corporate Image,” Harvard Business Review, Vol. 36 (November-December): 49-58.

Chapter 1:

[1] Practice Institute of Practitioners in Advertising IPA (2006) The Intangible Revolution: How Intangible Assets ...

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