Another indicator is customer satisfaction, which played an important role in the development of quality management systems.
 Key words used in the revision included corporate image, organizational identity, organizational image, corporate brand equity and corporate branding; cited in Walker, Kent (2010) “A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory,” Corporate Reputation Review, Vol. 12 (4): 358-359.
 Martineau, Pierre (1958) “Sharper Focus for the Corporate Image,” Harvard Business Review, Vol. 36 (November-December): 49-58.
 Practice Institute of Practitioners in Advertising IPA (2006) The Intangible Revolution: How Intangible Assets ...