At first glance, co-authorship seems to be a more difficult task than writing a book on one’s own, but in our case we were lucky enough to work as a close-knit team of friends that complemented each other. Our shared vision and critical evaluation of each other’s work during innumerable discussion sessions helped us to take advantage of the academic knowledge, business experience and creativity demonstrated by a sociologist, a psychologist and an economist with a wide range of interests in research, teaching and corporate reputation management.

The three authors appreciate all the support, cooperation, patience and determination of other people who were passionate about this project and generously contributed their knowledge ...

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