September 1998
Intermediate to advanced
264 pages
6h 25m
English
Foreword by Paul Newman
Foreword by Peter Lynch
1. The Confused State of Corporate Philanthropy
2. A New Way of Thinking and Acting
3. Step 1. Moving from Corporate Giving to Corporate Social Investing
4. Step 2. Extracting Business Value from Social Investments
5. Step 3. Which Nonprofits Qualify—And Which Don’t
6. Step 4. Making a Declaration for Corporate Social Investing
7. Step 5. The CEO Endorsement
8. Step 6. The Annual Social Involvement Report
9. Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages
10. Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans