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Corporate Social Investing by Curt Weeden

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4Step 2.Extracting BusinessValue from SocialInvestments

October in the Northeast—not the time of year when people are yearning for a double scoop of butter pecan or strawberry swirl. Yet, here’s ice cream maven Ben Cohen wandering into, of all places, a Catholic high school to keynote its twentieth anniversary celebration.

What’s going on here? It doesn’t take the audience long to find out. The cofounder of Ben & Jerry’s Homemade didn’t accept the invitation from the Sisters of Saint Elizabeth to chat about banana splits.

“Business oppresses people,” Cohen tells the group.

There’s a rustling in the crowd—maybe from a few people checking to see if they might have wandered into the wrong auditorium. The stirring gets more intense as Cohen begins ...

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