7Step 5.The CEO Endorsement
Social investing doesn’t have a chance unless a company’s chief executive gives it the nod. Hence, this chapter is dedicated to every CEO—especially those whose companies are going to be in the black this year. If you’re a chief executive, please read the next few pages. If you’re an employee who doesn’t happen to be the company’s CEO or if you’re a stakeholder who has a special interest in a corporation, please mark this chapter and send the book to the individual sitting in the front office. Although it would be gratifying to have a CEO read Corporate Social Investing from cover to cover, enough information can be gleaned from this one chapter to do the trick.
David Rockefeller’s speech at the New York Economic Club ...
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