Contents

Preface to the First Edition

Preface to the Second Edition

Acknowledgments

Chapter 1 Case Studies

Introduction

Corporate Social Responsibility: “Google Earth Heroes”

Videos Documenting Community Service at Scotts

Hamburger University and Sustainability at McDonald’s

Consulting Firm Booz Allen Hamilton

Scripted Videos with Professional Talent: World Savings

Recruiting with Video: Facebook Headquarters

A Consumer Products Manufacturer

Shared Content: Safeway

Movie Production and IMAG Display: Berkshire Hathaway

Summary of Key Points and Takeaways

Discussion Questions

Chapter 2 Marketing Yourself as a Producer

Introduction

A Personal Message from an Independent Video Producer

Getting Started and Getting Business

Volunteering for Nonprofits ...

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