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Preface to the First Edition
Preface to the Second Edition
Chapter 1 Case Studies
Corporate Social Responsibility: “Google Earth Heroes”
Videos Documenting Community Service at Scotts
Hamburger University and Sustainability at McDonald’s
Consulting Firm Booz Allen Hamilton
Scripted Videos with Professional Talent: World Savings
Recruiting with Video: Facebook Headquarters
A Consumer Products Manufacturer
Shared Content: Safeway
Movie Production and IMAG Display: Berkshire Hathaway
Summary of Key Points and Takeaways
Chapter 2 Marketing Yourself as a Producer
A Personal Message from an Independent Video Producer
Getting Started and Getting Business
Volunteering for Nonprofits ...