Corporate Video Production, 2nd Edition

Preface to the first edition

Corporate video production has come of age. At one time, cinematographers referred to corporate videos as “industrials,” a genre to which they retreated between making “real” films. Talking-head videos or unimaginative safety films dominated the field, and too often one might hear the word “boring” precede the term “corporate video.” However, as professional video tools came down in price, corporations invested in cameras and editing gear. A generation of enthusiastic filmmakers who sought access to those tools took jobs in the corporate world. While broadcast television was reducing staff, corporate media centers grabbed the best and the brightest.

The television producer who craves the excitement of a live broadcast ...