Chapter TwoCorporations Are NotPeople—and They MakeLousy Parents

If the tobacco companies really stopped marketing to children, the tobacco companies would be out of business in 25 to 30 years because they will not have enough customers to stay in business.

—Bennett Lebow, cigarette corporation CEO1

“F#*k you.” That (except without the sanitizing symbols) is what Bad Frog Brewery, Inc., a corporation chartered under Michigan law, demanded the Constitutional right to say on its labels. In the mid-1990s, the corporation wanted to market its beer to the young and rebellious with a foul-mouthed frog who, as the label said, “just don’t care.” The corporation offered a mascot on the label, a large cartoon frog elevating its middle finger. Because New ...

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