3Pillar #1: Be a Business-Goal Bulldog

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First, a few words about bulldogs. According to the American Kennel Club, the ancestors of the lovable and droopy-jowled bulldog were selectively bred for baiting bulls centuries ago on the British Isles. In this cruel and deplorable form of entertainment, the original bulldog had to be very ferocious and so courageous as to be almost insensitive to pain. Fortunately this nasty form of “sport” was outlawed in 1835 in Britain. Since that time the bulldog has been known for being “equable and kind, resolute and courageous (not vicious or aggressive) with a general appearance and attitude that suggest great stability, vigor, strength and dignity” (American Kennel Club 2007).

We chose the bulldog metaphor ...

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