CHAPTER 3
Giving Computers Personality?
Personality in Computers is
in the Eye of the User
Jörg Frommer, Dietmar Rösner, Julia Lange
and Matthias Haase
1. Giving Computers Personality—
What is the Current Approach?
A review of the literature shows that most researchers who attempt
to assign personality to computers narrow their focus towards only
a small number of personality aspects. Often interactive characters
or embodied conversational agents are analyzed with regard to the
impact of their introverted- vs. extravertedness. For example, it was
investigated as to whether users preferred characteristics that are
similar or dissimilar to theirs in terms of introversion vs. extroversion.
Nass and Moon (2000) examined the effects of introverted and ...