And as we let our own light shine, we unconsciously giveother people permission to do the same. As we are liberatedfrom our fear, our presence automatically liberates others.


Back in the late 1970s, I was the executive director of a residential treatment facility for abused and emotionally disturbed kids. The psychologist we had hired to help the kids showed me how we could consciously use language to produce unconscious change. I started taking Richard Bandler’s classes on communication techniques1 and eventually became a certified NLP communication trainer.

I discovered that once you decode the way that human beings make decisions—how our neurons fire—you can shape your language to take ...

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