CHAPTER 7THE CODE OF THE CORE STORY

The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.

— EDWARD R. MURROW

One reason why we got the Reagan revolution in the eighties was because Americans—particularly Democrats and liberals—had stopped paying attention to the political responses they were getting.

As that great liberal president Dwight D. Eisenhower said in a letter to Edgar Newton Eisenhower on November 8, 1954:

Should any political party attempt to abolish social security, unemployment insurance, and eliminate labor laws and farm programs, you would not hear of that party again ...

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