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Crafting a Successful Small Business: Making, marketing and merchandising by Joanne Dewberry

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Conclusion

All businesses are individual, but particularly so when it comes to crafts. Each business has its own unique requirements, and you should now be equipped with your plan to take your business forward in terms of pricing, selling, branding, marketing, merchandising and PR.

Minor changes = maximum potential. I often liken business to a snowball – you do a bit of this and a bit of that and suddenly you are rolling along at a rate of knots and everything is falling into place and coming together. Just like a snowball, the more you roll, the bigger it gets.

You are now armed with the information and ready to start, but the execution is up to you. Just remember, if something doesn’t work first time, don’t give up; persevere or try a different ...

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