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Crafting your Research Future by Qiang Yang, Charles X. Ling

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CHAPTER 4

Conducting Solid Research

In this chapter, we go deeper in describing the process of conducting solid research. We start by giving a high-level overview on the research process (Section 4.1). We then discuss some high-level criteria, called Gray’s Criteria, to judge what research ideas and projects are worthwhile to pursue (Section 4.2). Subsequently, we discuss how to form hypotheses to work on in order to pass the criteria (Section 4.3) and how to confirm or dispel the formulated hypotheses (Section 4.4). We further discuss some other objectives as you go through your research process, such as how to brand yourself (Section 4.5), how to choose between theoretical and empirical research (Section 4.6), and what to expect in team work ...

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